Winning New Products
| Author | : | |
| Rating | : | 4.55 (661 Votes) |
| Asin | : | 0201136651 |
| Format Type | : | paperback |
| Number of Pages | : | 273 Pages |
| Publish Date | : | 2014-09-17 |
| Language | : | English |
DESCRIPTION:
"Worth reading with care" according to Bas Vodde. Robert Coopers "Winning at New Products" is "the classic" on product development (at least according to him) and is the book that introduces the Stage-Gate model that made some companies product development a lot better and some companies a mess. I di. The Father of the Stage-Gate Approach Speaks Bob Cooper, the author of this book, is the originator of the stage-gate approach to new product development, and is recognized as such by the federal government who registered this phrase under his company. He initially described the approach in a co. Winning this book Rodney Gaviola I had this book as part of the review material for my product management certification. I like the build up of its chronology. I also like the statistics presented. It discusses in detail the new product process and the decision/questions that need to
He lives in Ancaster, Ontario.. He lives in Ancaster, Ontario. About the AuthorRobert G. Kleinschmidt is professor of marketing and international business and director of the engineering and management program at McMaster University. Elko J. Edgett is associate professor of marketing at McMaster University and director of the Product Development Institute. Cooper is a professor of marketing at McMaster University. Scott J. Founder of the widely employed StageGate product development process, he lives in Oakville, Ontario
Kleinschmidt is professor of marketing and international business and director of the engineering and management program at McMaster University. Cooper is a professor of marketing at McMaster University. He lives in Ancaster, Ontario.. Edgett is associate professor of marketing at McMaster University and director of the Product Development Institute. Scott J. Elko J. Robert G. Founder of the widely employed StageGate product develop
Winning at New Products cites the most recent research and showcases innovative practices at such industry leaders as 3M, Exxon Chemical, and Guinness to present a field-tested game plan for achieving product leadership. For over a decade, Winning at New Products has served as the bible for product developers everywhere. Cooper outlines specific strategies for assessing risk, marshalling the appropriate resources, engaging customers in the pre-development discovery phase, evaluating your project portfolio, ensuring true cross-functional collaboration, and, most importantly, applying a rigorous process for making sound business decisions at every step-from idea generation to launch.. In this fully updated and expanded edition, Robert Cooper demonstrates with compelling evidence why consistent product development is so vital to corporate growth and how to maximize your chances of success. By any measure, most product concepts never make it to market, and of those that do, most fail