Winning 'em Over: A New Model for Management in the Age of Persuasion
| Author | : | |
| Rating | : | 4.15 (830 Votes) |
| Asin | : | 0684807726 |
| Format Type | : | paperback |
| Number of Pages | : | 224 Pages |
| Publish Date | : | 2017-09-02 |
| Language | : | English |
DESCRIPTION:
Jay Conger demonstrates to managers on all levels how to thrive in the wake of this momentous transformation. Winning 'em Over chronicles a revolution. We are witnessing an ancient model of managing built around command and hierarchy give way to a new model built around persuasion and teamwork. Most important, he outlines the four crucial components of effective managing by persuasion: building one's credibility, finding common ground so that others have a stake in one's ideas, finding compelling positions and evidence, and emotionally connecting with coworkers so that solutions resonate with them on a personal level. In Winning 'em Over, Conger explains how to implement a management style that will succeed in what is becoming a fundamentally and radically different business environment, and he provides readers with all of the new tools they will need to become effective, constructive persuaders.
Conger lays out four steps--building credibility, finding common ground, developing compelling positions, and connecting emotionally--that he contends will help managers more effectively direct their employees toward this goal. Winning 'Em Over: A New Model for Managing in the Age of Persuasion, by University of Southern California management professor Jay A. The key, he writes, is using constructive forms of persuasion rather than old-style methods of command to gain levels of commitment and motivation that otherwise might prove unattainable. --Howard Rothman. Conger, champions the cause of "teamwork" over "hierarchy" as the proper para
"A paradigm shift from stereotypes of persuasion" according to Turgay BUGDACIGIL. "One important aim of this book is to challenge your stereotypes of persuasion. We usually think of persuasion as something reserved for salespeople-certainly not for managers. What I am going to propose to you is that, quite to the contrary, persuasion skills have become absolutely essential to the job of managing-far more than we might imagine. Much of what a good manager does today is sell: sell their ideas to cowork. "USED TO BE Heartbreakingly Out of Print" according to Mark A. Horstman. As an indication of how good this book is, I bought five copies when it came back in print. There are less than a dozen business books I have more than 2-USED TO BE Heartbreakingly Out of Print As an indication of how good this book is, I bought five copies when it came back in print. There are less than a dozen business books I have more than 2-3 copies of (Drucker is half of them.) It's that good.As a leadership consultant who regularly has to assist Directors, Vice Presidents and above - many of them in technology-heavy companies - this is the book I used to recommend most often, and it breaks my heart it i. copies of (Drucker is half of them.) It's that good.As a leadership consultant who regularly has to assist Directors, Vice Presidents and above - many of them in technology-heavy companies - this is the book I used to recommend most often, and it breaks my heart it i. ""Winning 'Em Over" should be required B-School reading!" according to A Customer. As a recent MBA graduate, I found "Winning 'Em Over" to be a perfect complement to my formal education. By drawing on the disciplines of rhetoric, communication studies, management, and even storytelling, Jay Conger weaves a provocative and compelling argument for a fundamental and generational shift in the nature of management - from an Age of Command to an Age of Persuasion. Conger proves with contemporary examples wh