Uncensored Sales Strategies: A Radical New Approach to Selling Your Customers What They Really Want - No Matter What Business You're In
| Author | : | |
| Rating | : | 4.17 (624 Votes) |
| Asin | : | 1599181932 |
| Format Type | : | paperback |
| Number of Pages | : | 288 Pages |
| Publish Date | : | 2013-07-21 |
| Language | : | English |
DESCRIPTION:
Dan Kennedy is provocative, irreverent and sarcastic - but most important, he's effective. Every year, he and his network of consultants help more than a million business owners succeed. His unmatchable advice has earned him the moniker Millionaire Maker. Her autobiography and bestselling book, Mayflower Madam, was recognized as one of the best business books of its year by Fortune magazine. Today, Sydney is a successful sales consultant advising million dollar companies and entrepreneurs within multiple industries. About the AuthorSydney Biddle Barrows, known today for her innovative, unorthodox, approach to sales, is perhaps best known for her reign as the Mayflower Madam when she founded and operated New York's most elite, premium-priced escort service.
Dan Kennedy is provocative, irreverent and sarcastic - but most important, he's effective. Today, Sydney is a successful sales consultant advising million dollar companies and entrepreneurs within multiple industries. Her autobiography and bestselling book, Mayflower Madam, was recognized as one of the best business books o
Good news & bad news There is good news & bad news. First, the bad news; The title may attract a readership that is expecting something far more explicit than you get. And if you're itching to criticise the content because it talks about Ms. Barrow's former businessthere is little to support such a point of view. The fact that she ran an escort service becomes incidental pretty quickly. There is more bad news. The book is slightly hard to read in that you sometimes don't know whether you are reading Sydney Barrows or Dan Kennedy. Either their. Marc Byerley said A must read for ALL business executives & Sales professionals. Sydney Barrows is a true genius! She has approached this book with complete Teamwork in mind! She has put together a true winning team of professional marketers who share first hand all their successful marketing tactics. I read approximately 15 books per year & Ive got to say that this is one of my all time favorites. If you are either going into Business, already in Business or in sales,,,, You have got to read this book!. Sheila Spangler said What's a Nice Girl Like You Doing with Dan Kennedy?. First of all, I want to say that the other reviews talk about how "similar" Sydney's writing sounds to Dan Kennedy's. Well, that's because Sydney is a "natural". She is a no-nonsense business woman with a unique perspective. And it is no accident that she met Dan. They are of like mind.But more than that it is eye opening from a business perspective. Her new book, "Uncensored Sales Strategies" goes deeper into how you must create an `experience' for your customers/clients if you want to set your business apart from the r
His eleven previous books include The No B.S. Barrows and Kennedy make an irrefutable case that people are more beguiled by an approach centered on providing an experience consistent with inner desires than a pressure-sell. The general approach is concerned with ending overt coercion in the sales process; it’s about deeply understanding the movies playing in clients’ heads. Dan Kennedy is a consulting guru whose daily fee (which folks line up to pay) is about the same as the average annual per capita income in the U.S. Several additional sales specialists contribute short sections that reinforce Barrows’ and Kennedy’s priorities through examples of their own successes and learning experiences. Potential customers hate being bullied; though they may cave in the face of such old-style aggression, they won’t be back and they won’t send referrals. Don’t discount the advice of the madam and the madman; they might know more about your business than you do. One proviso: the techniques detailed here apply without modifica-tion only to those serving clients with plenty of disposable cash. We all buy fantasies everyday - from a car dealership, a spa, a realtor. This one-of-a-kind sales guide works for any business and any salesperson. Through her own experiences, she takes you where no other sales expert has ever taken you and equips you to fine-tune your own sales process providing the ultimate payoff!