The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers
| Author | : | |
| Rating | : | 4.37 (791 Votes) |
| Asin | : | 0071759182 |
| Format Type | : | paperback |
| Number of Pages | : | 304 Pages |
| Publish Date | : | 2017-07-16 |
| Language | : | English |
DESCRIPTION:
About the AuthorAdam Metz is the VP of Business Development at Metz Consulting where he has consulted with nearly 100 companies on how to acquire, manage, monetize, and retain customers from the social Web. Metz lives in Oakland, California.
Stuart McFaul said Passes The Acid Test. Other reviewers have written very thoughtful and incisive observations about Adam's terrific book; I agree with them all, especially with the notation that this is a "Bible for Social CRM." It really should be on every social media practitioner's desk, from junior to senior. The "acid test" for the book (for me) has been the reaction of the three people to whom I've given a copy (yes, I'm that impressed); all three of these folks are experienced social media consultants. Their response? "I'd love to. "A New Way to do Business!" according to Sylvia Wadlington. The Social Customer by Adam Metz is an intriguing little book about changing your product into a social object and transforming your customer into a collaborator with the loyalty of a Giant's fan, that will happily help spread the word for you among their social set. The social customer is not just a customer; they are also a sales tool. This book is about forming a new kind of customer relationship that can increase and hold market share using this tool.Pre World Wide Web marketing was all about se. The Social Customer Proves Helpful to Law Firms Lace We were primarily curious what Adam had to offer our clientele and the legal industry at large. Could his book of DYI knowledge be of any value to law firms who are struggling to understand not only digital marketing, but also social media marketing?The answer we found was YES!Though it is written to assit many of the big-wig companies, we are confident it will prove to be valuable for even sole practitioners in the legal industry or small firms with one to five attorneys. Adam's book is written in
Metz lives in Oakland, California.. Adam Metz is the VP of Business Development at Metz Consulting where he has consulted with nearly 100 companies on how to acquire, manage, monetize, and retain customers from the social Web
Not easy stuff, and, done the wrong way, it’s dangerous." CHIP CONLEY, founder of Joie de Vivre Hospitality and author of PEAK: How Great Companies Get Their Mojo from MaslowAbout the BookIF you look at the people who follow your company via social media simply as "social media users," you’re missing a much bigger picture. "The social customer is your NEW customer. In The Social Customer, he teaches you all you’ll need to know to transform your businessnot just on the Web but across the board. They are, above all, your customersand as such, they have a multitude of needs. But without the right social media strategy, they might not remain your customers for long.Adam Metz is prized by clients and online fans for his understanding of what makes both companies and their customers clickand how social media can get them in sync and drive revenue. Adam Metz presents a clear, concise game plan for attracting them, connecting with them, and keeping them. Don’t just buy this book: invest in the content. You’ll learn:How to transform your brand into a coveted "Social Object" Where your brand currently