The Publicity Handbook, New Edition : The Inside Scoop from More than 100 Journalists and PR Pros on How to Get Great Publicity Coverage
| Author | : | |
| Rating | : | 4.63 (695 Votes) |
| Asin | : | 0844232424 |
| Format Type | : | paperback |
| Number of Pages | : | 464 Pages |
| Publish Date | : | 2015-01-21 |
| Language | : | English |
DESCRIPTION:
Thoroughly updated with information on Internet-based PR campaignsThe Publicity Handbook has everything you need to know to win valuable publicity for your product, service or business. Includes step-by-step information on setting objectives and designing an integrated publicity plan, writing press releases, fact sheets and feature stories for all different types of media, as well as extensive checklists and a complete breakdown of sources and services available to publicists--databases, media directories, websites, and more. An indispensable guide whether you are a PR pro or entrepreneur!
Great resource for beginners I've done press work for a number of years, so I was familiar with a great deal of the material covered in this book: how to approach the media, how to compile crash lists, etc. I think that this information, as it is presented by Yale, would be very helpful for newcomers to the field.What I appreciated as a more experienced person was the inside information and advice on handling difficult situations. I also found the end-of-. Great for Beginners or Those Doing Publicity as a Second Job A.Trendl HungarianBookstore.com In short, get this book if you are needing to get started in PR as part of your job, or are a beginner as a PR specialist.My first PR job was at a nonprofit with no money for 'real' PR. This book helped me use the few dollars we had without comprosing quality required to make a good impression to publications.It explains the basics, what make a good PR person, and how to pull together the job of convincing others to cover your. "Excellent Resource" according to Lizard. This is an excellent resource, especially for someone looking for more than just the basics, as so many other books publicity/PR books do. If you're just starting it does cover tha basics as well, but it goes in more depth answering questions that anyone trying to get publicity will soon have. Do you call a journalist after you've sent a press release? This is the type of question that I needed answered and no other book I saw
Carothers currently serves as the director of corporate communications for iMind Education Systems, Inc.. He has written articles for hundreds of business publications including Business Marketing, Business Strategies, Computer and Electronics Marketing, DM News, NEPA Hotline, The Newsletter on Newsletters, and Meetings & Conventions.Andrew Carothers has more than 10 ye
Carothers currently serves as the director of corporate communications for iMind Education Systems, Inc.. About the AuthorDavid R. He has written articles for hundreds of business publications including Business Marketing, Business Strategies, Computer and Electronics Marketing, DM News, NEPA Hotline, The Newsletter on Newsletters, and Meetings & Conventions.Andrew Carothers has more than 10 years of experience helping corporations, agencies and non-profits gain media exposure and increase shareholder value through successful application of traditional and internet-based PR/IR. The former director of internet-based public relations for Autodesk (San Rafael, CA), one of the largest software companies in the world and the leading design and digital content creation resource, Mr. Yale is an award-winning marketing consultant who has held creative and marketing positions