The Last American CEO
| Author | : | |
| Rating | : | 4.12 (868 Votes) |
| Asin | : | 1944245103 |
| Format Type | : | paperback |
| Number of Pages | : | 254 Pages |
| Publish Date | : | 2017-09-07 |
| Language | : | English |
DESCRIPTION:
"I recommend this book to anyone interested in the workings of" according to RPL. I recommend this book to anyone interested in the workings of the automobile industry in this country. It is a must read for anyone that worked for AMC or an AMC dealership plus those with Chrysler at the time. I was there at AMC during this time. I can tell you from my perspective it is spot on. I worked with many of the individuals in the book both at AMC and later at Chrysler. I was fortunate enough to have been picked up by Chrysler and had a great career with both companies. Joe hi. Corporate Trivia John Mccarrier This book spends too much space detailing exactly who attended which meeting, at which hotel or corporate headquarters, in which city, accompanied by which legal firm. It also gets hung up on personalities rather than strategies. It is a collection of corporate trivia at its worst. It spends too much time on arcane topics like the legal responsibilities of the AMC board of directors.Buried in this avalanche of minutiae are the bones of two interesting stories; the career of Joe Cappy an. "Joe never lost sight of his ultimate goals" according to James L. Pfeifer. I was fascinated by Cappy's story of intrigue and suspense at American Motors and Chrysler. I read Cappy and Vine's book in one sitting, as if I was personally living Joe's problems and achievements. Joe met his disappointments and successes as instructive steps to a larger goal. Anyone with an interest in the workings of corporate management -- particularly in the auto industry -- will discover in Joe Cappy a champion of hard work and bulldog tenacity that permitted his exceptional wis
I couldn't put it down. This book is more than just gossip; it is an instructive tale of one honorable man, Joe Cappy, a true nice guy, and the sad story of how American Motors became a hapless pawn in the hands of Renault and then Chrysler. --William Jeanes Former editor-in-chief and publisher of Car & Driver magazine . The Last American CEO has got it all: global political forces, a terrorist assassination, executive trysts, corporate espionage tactics, French/American cultural clashes, all while trying to keep afloat a struggling automotive business and its iconic Jeep brand. The backstabbing and bad behavior he describes at the highest levels of Renault, Chrysler, and AMC is wilder and more carefully detailed than the stuff that got out at the time, and that was a lot. Steve Miller Renowned corporate turnaround expert for Chrysler Corporation, Delphi, AIG and now Hawker Beechcraft. If you thought the auto industry was just a bunch of talented engineers making cars, Vines
Endorsements, Lee Iacocca, Autoweek, Detroit News, The Michigan View, Joe Trippi: Democratic Campaign and Media Consultant, Steve Barrett: Editor-in-Chief, PR Week Car & Driver magazine, Automobile magazine . Before he joined AMC, he was a rising star at Ford Motor Company. He was named Top PR Professional in the auto industry in 1999, 20
Hollywood? No. Add to that three major company's futures on the line and an assassination by anarchist terrorists in Paris of one of the company's chairman, in front of his screaming daughter, that almost killed a deal to save at least two of the companies. The Last American CEO is the ultimate insider's view of one of the biggest global business deals in history: Chrysler's 1987 purchase of American Motors Corporation (AMC) from French automaker Renault. The jewel of the acquisition was Chrysler acquiring the Jeep brand, which almost single-handily saved Chrysler from near-bankruptcy in the early 1990s and certainly allowed Chrysler to survive a real bankruptcy in 2009. Sex, lies, conflicts of interest, international intrigue, and a double-cross of thousands of union employees in the heart of America. Relevant today? Yes. This was real. Joe Cappy was the last CEO of AMC and Jason Vines became his young PR guy and went on to become the PR chief for Nissan, Ford, and Chrysler, all during times of turmoil.