The Impact Equation: Are You Making Things Happen or Just Making Noise?
| Author | : | |
| Rating | : | 4.73 (568 Votes) |
| Asin | : | 1591844908 |
| Format Type | : | paperback |
| Number of Pages | : | 288 Pages |
| Publish Date | : | 2013-07-26 |
| Language | : | English |
DESCRIPTION:
You need a potent mix of all of the above and more.Use the Impact Equation to figure out what you’re doing right and wrong. We tried again and again, and now we have an idea how to get from point A to point B faster because of it.”Three short years ago, when Chris Brogan and Julien Smith wrote their bestseller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. The Impact Equation will give you the tools and metrics that guarantee your message will be heard.. It’s because we tried and failed, the same way you learn to ride a bike. For most musicians, onstage banter basically consists of yelling “Hello, Cleveland!” But Adele connects with her audience, pausing between songs to discuss a falling-out with her friends, or the drama of a break up. Each of these moments comes off as if she were talking directly with you, and you can easily relate. The problem is that most of them are just making noise.In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say, you need more than just a good idea, trust among your audience, or a certain number of followers. Apply it to a blog, a tweet, a video, or a mainstream-media advertising campaign.
They lead us to consider the source of our market as we combine the passion of those who matter to us with our passion so that all of us can leave our marks on the world. --Mary Whaley . The book is designed around the equation IMPACT = C x (R + E + A + T + E). Excellent, thought-provoking book for entrepreneurs and other library patrons wanting to learn about Internet opportunities in the twenty-first century. C represents being seen; R, whom you connect to; E, how often you connect; A, being understood instantly; T, why we trust someone; and E, the feeling of connection conveyed to our audience.The authors note, Build everything you do while understanding that things will permanently be changing. From Booklist Brogan and Smith explain to entrepreneurs how to build ideas, how to move them through a platfo
CHRIS BROGAN and JULIEN SMITH are consultants and speakers who have worked with Fortune 500 companies, including PepsiCo, General Motors, American Express, and Microsoft. Their first book, Trust Agents, was a New York Times bestseller.Visit chrisbrogan/impactVisit inoveryourheadFollow us on Tw
I got perpetually punched in the face with value. In ayou knowreally good sort of a way. [[VIDEOID:mo2Z7609VYWED3K]]I was fortunate to receive an advanced copy of this book. The video review is similar to the one I did on my blog. In fact, my review of this book was my first blog post ever. If it feels unbalanced or biased, it's not because I have any affiliation whatsoever with the authors, I just really li. "A Valuable Source of Ideas & Strategies to Expand Your Influence" according to Chuck Frey. I have to be honest: I wasn't a big fan of Trust Agents, the first book by Chris Brogan and Julien Smith. It was just a bit too nebulous and didn't contain enough actionable information for my tastes. So when I received a pre-release copy of The Impact Equation in the mail a month ago, I approached it with a bit of trepi. Bill Rice said Marketing that Thumps You in the Chest. Why would you buy The Impact Equation? There's a heap of marketing books. A quick search on Amazon yielded over 700,000. Most are irrelevant. Here's why I found The Impact Equation differentI read it and it does something very unique. It focuses on results and timeless techniques to get them. There are no tricks, silver