Super Searchers on Competitive Intelligence: The Online and Offline Secrets of Top CI Researchers (Super Searchers series)
| Author | : | |
| Rating | : | 4.63 (632 Votes) |
| Asin | : | 0910965641 |
| Format Type | : | paperback |
| Number of Pages | : | 336 Pages |
| Publish Date | : | 2016-04-30 |
| Language | : | English |
DESCRIPTION:
Reva Basch, an Online magazine columnist, consultant, and "online legend" (Information Today), has been researching online since the 1970s. . Mary Ellen Bates runs Bates Information Services and writes for EContents magazine
. About the Author Reva Basch, an Online magazine columnist, consultant, and "online legend" (Information Today), has been researching online since the 1970s. Mary Ellen Bates runs Bates Information Services and writes for EContents magazine
A group of competitive intelligence experts discusses such topics as resources, models, and analytical techniques to help businesses stay ahead of the competition.
"Thought provoking." according to Stuart Gardner. This book makes the case for having a CI function within a company very well. It also outlines major CI approaches used and shows how CI is being used in different markets by a broad range of practitioners. The interviews are very enlightening, and many of the techniques can be used by other disciplines. My interest is using CI methods and processes to keep up to date with technology risks and opportunities. This book helps. The accounts of the intervi