Social Pollination: Escape the Hype of Social Media and Join the Companies Winning At It
| Author | : | |
| Rating | : | 4.62 (516 Votes) |
| Asin | : | 0984234802 |
| Format Type | : | paperback |
| Number of Pages | : | 236 Pages |
| Publish Date | : | 2014-12-23 |
| Language | : | English |
DESCRIPTION:
M. Cilona said Easy to understand, adds something new. This book uses basic language to break down a fairly complex idea: effectively scaling your business communications using social media.The book outlines not just what it means to `scale' business relationships and brand trust, but talks specifically about the forms this takes - a link, a comment or a casual online conversation. As straightforward as this methodology may sound, `scale' is increasingly one of those words that ever. Amazon Customer said An engaging, quick-read with a ton of actionable next steps. Social Pollination is a resource guide. It's purpose is to help organization and individuals who are struggling to figure out how social media fits the goals of their organizations. I want buy 15 copies and send it to local governments and non-profits that I know aren't using social media and should be. This book is a great primer for those who aren't currently blogging, tweeting, and facebooking. Even they will be able to read . Easy to read book that can help small businesses effectively utilize social media Brian Camen Social Pollination by Monica O'Brien is an easy to read book that can help small businesses effectively utilize social media. This 224 page book focuses on small businesses, but O'Brien's book can also be applied to your own personal brand.A few of the chapters that really stood out to me as a reader were "The Psychology of Online Sharing," "Optimizing your Content" and "Social Media Tracking and ROI." "The Psychology of Online
. She has a popular blog called Social Pollination and was recently named one of the Top 20 Twitter Elite in Chicago. About the Author Monica O’ Brien teaches solopreneurs, startups, and small businesses how to establish an online presence using new media at Juncture, an interactive marketing and consulting company she co-founded in 2008. She has been featured in Advertising Age, Christian Science Monitor, Mashable, ReadWriteWeb, and ChicagoNow, and has secured blog sponsorships with large brands like Nintendo and Ford. Monica knows how to use new media to get results. S
About Social Pollination Social pollination is simply brands and organizations populating social media sites with content to let the message spread further than traditional marketing techniques would allow. In the past, company websites were a place for people to learn about brands; now, people turn to social media sites for this information. What you will learn in Social Pollination • The 7 business goals social media is best suited for • How to create a social media strategy that makes sense for your busi
Monica speaks to organizations about a variety of topics, including marketing, entrepreneurship, new media, and careers. Monica’s accomplishments and drive extend beyond the professional world. Monica O’ Brien teaches solopreneurs, startups, and small businesses how to establish an online presence using new media at Juncture, an interactive marketing and consulting company she co-founded in 2008. She served as president of her co