Satisfaction Guaranteed: The Making of the American Mass Market
| Author | : | |
| Rating | : | 4.87 (778 Votes) |
| Asin | : | 039455292X |
| Format Type | : | paperback |
| Number of Pages | : | 339 Pages |
| Publish Date | : | 2015-01-25 |
| Language | : | English |
DESCRIPTION:
"Strasser's eye for research coupled with easy to follow writing style makes reading the past as" according to loopgaroo. Strasser's eye for research coupled with easy to follow writing style makes reading the past as simple getting on the Internet. Gives complete insight to our pathetic consumer society today.. Satisfaction Guaranteed Strasser's book is carefully researched and is devoted to an examination of the American mass market which emerges out of the growth of mass production techniques. Her use of advertising documents the shift from product-based to consumer-based ads that was necessary to establish a national market.
The development of department stores such as Macy's, mail-order giants like Sears Roebuck and Montgomery Ward, grocery chains foreshadowing supermarkets, "aids" like premiums, displays and trading stamps and the skyrocket successes of Coca-Cola and Wrigley's gum are only a fraction of the sweeping story, as the author of Never Done brings into focus major social and economic forces linked to our daily lives. Early in the 20th century, Strasser shows, advertising of national brandsquotes unnec.?/unnec launched products creating their own demand--safety razors, cameras, fountain pens (with attendant consumption of blad
The book also details the rise and development of department stores such as Macy’s, grocery store chains such as A&P and Piggly Wiggly, and mail-order companies like Sears Roebuck and Montgomery Ward.. Focusing on the advertising campaigns of Coca-Cola, Kellogg’s, Wrigley’s, Gillette, and Kodak, Strasser shows how companies created both national brands and national markets. This sweeping history provides the reader with a better understanding of America’s consumer society, obsession with shopping, and devotion to brands. These new brands eventually displaced generic manufacturers and created a new desire for brand-name g