New Modernist Type
| Author | : | |
| Rating | : | 4.23 (970 Votes) |
| Asin | : | 0500241414 |
| Format Type | : | paperback |
| Number of Pages | : | 272 Pages |
| Publish Date | : | 2014-03-24 |
| Language | : | English |
DESCRIPTION:
“Fun, clever, and inspiring.” (Choice)“The illustrations pack a visual wallop, but it’s not just eye candy: Budding enthusiasts looking to learn more about typography will discover useful historical information, and professionals will profit from a healthy dose of design inspiration.” (Dwell)
"Smart and Handsome" according to Ina Saltz. I had high expectations for this new book from Steven Heller and Gail Anderson; I will say that my expectations were not only met but exceeded. Steven Heller and Gail Anderson have curated and contextualized a massive category of design in this hefty, handsome volume, similarly formatted to several p. Great coffee table book for type nerds I bought this as a gift for my wife who is a total typography nerd and she loved it.Its a big bulky book that looks good on a coffee table and is very visual with most of the pages being taken up by full colour spreads of various examples of type used in all sorts of examples of how we use type, not
Steven Helleris co-chair of the MFA Design: Designer as Author program at the School of Visual Arts, New York. . His many previous books includeTypographic Universe, New Modernist Type, and Scripts.Gail Anderson is creative director of design at SpotCo, New York, and a former senior art director of Rolling Stone magazine
New Modernist Type reveals how a graphic language of simplicity and economy has impacted contemporary design. Having surveyed handwritten, new vintage, and new ornamental tendencies in type and lettering, graphic-design guru Steven Heller now turns his encyclopedic gaze on Modernism. A rich sourcebook of ideas for the most functional of typographic styles Classic modern design never goes out of style: it is merely retired or subtly adapted to its given place and time. Hundreds of examples by international designers are grouped into three thematic chapters: Old Modern (when the machine age influenced graphic design), Playful Modern (wit, humor, and transformation), and Meta Modern (typography as icon and symbol). An historical introduction places today’s tendencies in context, and the reference section features a list of designers’ websites. 567 color illustrations