Managing the Demand-Supply Chain
| Author | : | |
| Rating | : | 4.32 (912 Votes) |
| Asin | : | 0471384992 |
| Format Type | : | paperback |
| Number of Pages | : | 280 Pages |
| Publish Date | : | 2017-06-26 |
| Language | : | English |
DESCRIPTION:
is a Director in McKinsey & Company's Copenhagen office and former leader of McKinsey's European Operations practice. . JAN HOLMSTRÖM is a researcher at McKinsey & Company and at Helsinki University of Technology. EERO ELORANTA is Professor of Industrial Management and the head of the Industrial Engineering Department at Helsinki University
A proven,innovative approach to meeting customer demandCombining an intensive focus on customer/marketplace demands with innovative technology tools developed to execute demand chain planning, Managing the Demand-Supply Chain sets forth a powerful new model for fulfilling customer demand in the best possible way. The authors show managers how to use these tools to implement technology solutions that drive top performance.Special features of Managing the Demand-Supply Chain include:The best thinking from acknowledged leaders in the fieldAn extended case study of Nokia's successful demand chain management implementationNumerous sidebars detailing real-world implementation issuesManaging the Demand-Supply Chain is an indispensable resource for managers who want to optimize operational effectiveness, spur innovation, and achieve and sustain excellence in exceeding customer expectations.. "Demand b
From the Back Cover A proven,innovative approach to meeting customer demand Combining an intensive focus on customer/marketplace demands with innovative technology tools developed to execute demand chain planning, Managing the Demand-Supply Chain sets forth a powerful new model for fulfilling customer demand in the best possible way. "Demand breakpoint" identifies the point where value is significantly changed by operations; "value offering point" or VOP is the catalyst to demand chain activity; and "microcosms" executes demand chain strategies. . The authors show managers how to use these tools to implement technology solutions that drive top performance. Four of the world's leading demand chain researchers and implementers demonstrate how select high-tech companies, such as Nokia and Dell, have used the demand chain approach to differentiate their value offerings and delight their customers. The authors introduce three exciting new demand chain tools. Special features of Managing the
"Fantastic Book on Demand-Chain and Market-Based Operations" according to Writer/Producer/Director. I had the pleasure of discovering "Managing the Demand-Supply Chain" at a book store in Seoul, Korea. What luck!!! The authors provide a wealth of knowledge that is immediately implementable. When so many business books merely serve as "sales pieces" for their consultant-authors, it is sometimes surprising to find one that is actually actionable. I highly recommed this book to anyone interested in market-based management and value-chain management. [One note of caution: This book is ALL business. In otherwords, it can take a little "work" to read through a small number of dry and te