Journalism That Matters: How Business-to-Business Editors Change the Industries They Cover
| Author | : | |
| Rating | : | 4.47 (789 Votes) |
| Asin | : | 1933338083 |
| Format Type | : | paperback |
| Number of Pages | : | 200 Pages |
| Publish Date | : | 2014-10-30 |
| Language | : | English |
DESCRIPTION:
"A Terrific 'Behind the Scenes' View of the Trade Press" according to D.W.G.. When I started out as a business writer for general circulation newspapers years ago, I often turned to the trade press for insights into some of the industries I covered. What a lot of those publications lacked in flash or sex appeal, they often made up in useful detail about advertising, hospital management, broadcasting, the restaurant industry, agriculture, insurance --- to name a few.So perhaps I never quite shared the pervasive attitude among reporters in the consumer press that the trades were somehow s. Journalism That Matters Journalism That Matters: How Business-to-Business Editors Change the Industries They Cover highlights the impact that business-to-business journalism can have. The book presents its information in a way that is both entertaining and informative. The book highlights a series of business-to-business articles that have brought changes in various industries. What makes the material interesting is that each piece is preceded by background on the article. The background pieces highlight how the issue raised in the a. P. Heney said Great look at what b"Great look at what b2b can do" according to P. Heney. Newspaper-types often insinuate that b2b magazine editors aren't real journalists. This well-written book helps to shatter that myth. The 17 case histories are interesting reads. The book would make a nice present to any b2b editor, to show them how what they do matters. I also think this would be an excellent book for a journalism professor to use in a college-level journalism class. So many j-students think they're going to write for the NY Times or Vogue. This book will show them that the alternative that m. b can do. Newspaper-types often insinuate that b"Great look at what b2b can do" according to P. Heney. Newspaper-types often insinuate that b2b magazine editors aren't real journalists. This well-written book helps to shatter that myth. The 17 case histories are interesting reads. The book would make a nice present to any b2b editor, to show them how what they do matters. I also think this would be an excellent book for a journalism professor to use in a college-level journalism class. So many j-students think they're going to write for the NY Times or Vogue. This book will show them that the alternative that m. b magazine editors aren't real journalists. This well-written book helps to shatter that myth. The 17 case histories are interesting reads. The book would make a nice present to any b"Great look at what b2b can do" according to P. Heney. Newspaper-types often insinuate that b2b magazine editors aren't real journalists. This well-written book helps to shatter that myth. The 17 case histories are interesting reads. The book would make a nice present to any b2b editor, to show them how what they do matters. I also think this would be an excellent book for a journalism professor to use in a college-level journalism class. So many j-students think they're going to write for the NY Times or Vogue. This book will show them that the alternative that m. b editor, to show them how what they do matters. I also think this would be an excellent book for a journalism professor to use in a college-level journalism class. So many j-students think they're going to write for the NY Times or Vogue. This book will show them that the alternative that m
He is an adjunct instructor of business law at Strayer University. . He is editor of Best Practices of the Business Press and Broker to Broker. About the Author Robert Freedman is a senior editor at Realtor Magazine for the National Association of Realtors in Washington, DC, and a former president of the American Society of Business Publication Editors. Steven Roll is state tax law editor of the State Tax Report for the Bureau of National Affairs and president of the Washington, DC, chapter of the American Society of Business Publication Editors. They both live in Washington, DC
Examples from outstanding business-to-business articles are accompanied by explanations of how they were successful in changing their respective industries in this indispensible and informative handbook. Business-to-business journalism provides the information that fuels American corporations and industries. In this collection, business-to-business editors share their advice and success stories providing specialized and instructional information on how to write superb trade articles.
He is an adjunct instructor of business law at Strayer University. He is editor of Best Practices of the Business Press and Broker to Broker. Robert Freedman is a senior editor at Realtor Magazine for the National Association of Realtors in Washington, DC, and a former president of the American Society of Business Publication Editors. . Steven Roll is state tax law editor of the State Tax Report for the