International Business (5th Edition)
| Author | : | |
| Rating | : | 4.12 (760 Votes) |
| Asin | : | 0273716549 |
| Format Type | : | paperback |
| Number of Pages | : | 752 Pages |
| Publish Date | : | 2015-10-13 |
| Language | : | English |
DESCRIPTION:
coherent and intelligent account of the complexities of International Business with the most balanced coverage of global regional differences of any textbook I know." — Dr. "This book provides a comprehensive. The relevance, depth, and vitality of this highly readable text wilt surely set the new standard by which those texts that follow will be measured." — Carol A. Howard, Oklahoma City University"This is an exciting, topical and challenging text combining theory with practice in an outstandingly effective way." — Professor Sid Gray, University of New South Wales. and Asian firms and operations, as well as both the manufacturing and service sectors, is unmatched in competitive offerings. Simon Collinson, Warwick Business School"Their balanced coverage of European, North American
Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies the EU, the US and Japan as well as emerging markets in world trade, such as Brazil, India and China.
International Business Rugman & Hodgetts An excellent book filled with useful statistics for case studies and assignments. My students found it very useful.. Good reframe Hussain Lari It's really good to this type of books even as a reframe because it helps me in my study and I'm sure I can use it in my work in procurement. Fast delivery Alison L. Delivered on time and it is as descripted.
Alan Rugman is Professor and L. Leslie Waters Chair in International Business at Indiana University, and Professor of International Business at Reading University. Simon Collinson is Professor of International Business & Innovation and head of the Marketing and Strategic Management group at University of Warwick.