How to Have Your Cake and Eat It Too: An Introduction to Service Design
| Author | : | |
| Rating | : | 4.32 (584 Votes) |
| Asin | : | 9063693818 |
| Format Type | : | paperback |
| Number of Pages | : | 112 Pages |
| Publish Date | : | 2013-04-05 |
| Language | : | English |
DESCRIPTION:
This was a really well written book with wonderful insights. I've read many marketing books but few Juan Lugo Fitness This was a really well written book with wonderful insights. I've read many marketing books but few or close to none talk about "service design". Service design is about using empathy, delivering meaningful experiences and about asking the right questions. It made me rethink about the on boarding process with my clients. Questions like these come to mind: How can I simplify it for them? What is important and what is clutter? How can I make their lives easier with my services?. A fast and objective book. Is a good book!Precious, concise and objective, and give us good general tips about why and how the service design is so important. Beyond that show us some tools that could be used on day-day.. A great primer on service design Bernie G This is a great primer on service design. The author makes a great point that if you design services well, you can reduce your marketing overhead.
The vast majority of managers surveyed consider customer experience as the most important battleground for competitive advantage. However, discovering what people actually want and value is a universal process. The process of designing services is very specific to each individual business. This process of discovery is the subject of this book.
Margus Klaar is a Swiss-Swedish-Canadian-Estonian with over 20 years of experience in marketing, advertising and strategic planning. He is co-founder of Brand Manual, with offices in Sweden and Estonia, a creative outfit that consults on service design, innovation and branding.
About the AuthorMargus Klaar is a Swiss-Swedish-Canadian-Estonian with over 20 years of experience in marketing, advertising and strategic planning. He is co-founder of Brand Manual, with offices in Sweden and Estonia, a creative outfit that consults on service design, innovation and branding.