Guerrilla Communications
| Author | : | |
| Rating | : | 4.69 (713 Votes) |
| Asin | : | 146024706X |
| Format Type | : | paperback |
| Number of Pages | : | 168 Pages |
| Publish Date | : | 2013-09-07 |
| Language | : | English |
DESCRIPTION:
An Excellent tool for the art of communications Whether you’re a seasoned journalist or a student of communications; this is one book you need to read and keep handy for reference. The author manages to encapsulate in a quick and interesting read all the necessary, and often neglected, guidelines needed to develop and execute effective strategic communications campaigns. In this well structured book, he brings us into the mine-fielded role of the spokesperson, with personal accounts that shed light on the intricacies involved in the planning and implementation of interna. Mou said If you are to buy one book on strategic communications in the "If you are to buy one book on strategic communications in the 21st century, this is it." according to Mou. Strategic communications are easier said than done. The author managed to write a comprehensive up to date book based on his diplomatic experience, a field in which, by the way, strategic communications are more complicated to plan and execute because international and intercultural factors not commonly present in other fields are to be considered. As a communicator, former journalist, diplomat and spokesman myself I use this as my everyday guide and reference. If you are to buy one book on strategic communications in the 21st ce. 1st century, this is it.. Strategic communications are easier said than done. The author managed to write a comprehensive up to date book based on his diplomatic experience, a field in which, by the way, strategic communications are more complicated to plan and execute because international and intercultural factors not commonly present in other fields are to be considered. As a communicator, former journalist, diplomat and spokesman myself I use this as my everyday guide and reference. If you are to buy one book on strategic communications in the "If you are to buy one book on strategic communications in the 21st century, this is it." according to Mou. Strategic communications are easier said than done. The author managed to write a comprehensive up to date book based on his diplomatic experience, a field in which, by the way, strategic communications are more complicated to plan and execute because international and intercultural factors not commonly present in other fields are to be considered. As a communicator, former journalist, diplomat and spokesman myself I use this as my everyday guide and reference. If you are to buy one book on strategic communications in the 21st ce. 1st ce. easy to understand format Laura E. Ramirez All communications specialists need training and advice. This book, well written and well thought out, gives you that advice in a simple, easy to understand format. Whether you are a professional of just starting out, you will find this is a useful addition to your library.
Guerrilla Communications explores communications strategies for a 21st Century organization -- the do's and don'ts of successful strategic communications. It looks at the role of the Spokesperson, and how s/he should be supported by an organization that has excellent internal communications, where all staff contribute to and benefit from successful strategic communications, as well as strong interaction with key stakeholders and audiences. The book features a number of real-life scenarios to enable readers to witness the author's main points first hand.