Global Marketing (7th Edition)
| Author | : | |
| Rating | : | 4.50 (717 Votes) |
| Asin | : | 0132719150 |
| Format Type | : | paperback |
| Number of Pages | : | 592 Pages |
| Publish Date | : | 2013-12-04 |
| Language | : | English |
DESCRIPTION:
@font-face { : "Times New Roman"; @font-face { : "Verdana"; p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0in 0in 0.0001pt; : 12pt; : Courier; table.MsoNormalTable { : 10pt; : "Times New Roman"; div.Section1 { page: Section1; The excitement, challenges, and controversies of global marketing. Global Marketing reflects current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing. The seventh edition examines the effect of the global financial crisis on global marketing strategy.
College required text Bria J Used at Western Washington University in 2010. If you're fascinated by marketing, you'll probably like this book. If you think telemarketers are marketing professionals, you probably won't like this book. The case studies were interesting.Like most people, I rely on honest product reviews to make purchase decisions. Because the experience of others h. "Poor quality" according to Amazon Customer. The quality of the book was terrible. I expected a user book but this was terrible. Five Stars Good shape book . no problem on delivery or anything else.Thanks.