FT Guide to Strategy: How to create, pursue and deliver a winning strategy (4th Edition) (Financial Times)
| Author | : | |
| Rating | : | 4.18 (703 Votes) |
| Asin | : | 0273745476 |
| Format Type | : | paperback |
| Number of Pages | : | 392 Pages |
| Publish Date | : | 2013-03-16 |
| Language | : | English |
DESCRIPTION:
"an engaging, accessible guide to every area of strategy" - Start Your Business Magazine"It's extremely pleasing to read something as well written as The FT Guide to Strategy never failed to keep me interested" - Quality World
It offers an incisive overview of both corporate level and business unit level strategy, an A to Z of the world’s leading strategic thinkers and introduces the key strategic tools and techniques you need to develop your own strategy. This is the smartest and most readable strategy guide available anywhere.. PLAIN AND SIMPLE.The FT Guide to Strategy is your unbeatable reference on strategy. In one engaging read itleads you through each critical step in creating, delivering and understanding successful strategy. YOUR COMPLETE GUIDE TO STRATEGY
As well as lecturing and broadcasting, he is an extremely successful entrepreneur and investor. Richard Koch is the author of 15 highly acclaimed books, including the best-selling 80/20 trilogy --- The 80/20 Principle (over 700,000 copies sold), The 80/20 Individual, and most recently Living the 80/20 Way. His investment successes have propelled him well into The Sunday Times Rich List.
Franco Arda said The Business Strategy Foundation Book. After reading Koch's "80/"The Business Strategy Foundation Book" according to Franco Arda. After reading Koch's "80/20 Principle", I was convinced that he's a mind of his own. His non-conform thinking and writing is extraordinary. Had I only read this book on Strategy before entering my MBA, business school life would have been much easier. Koch's book on strategy is a foundation book, covering the crucial basics for "understanding" business strategy (roughly 80%). It helps espcially the student of strategy not to get (too) confused by providing basic under. 0 Principle", I was convinced that he's a mind of his own. His non-conform thinking and writing is extraordinary. Had I only read this book on Strategy before entering my MBA, business school life would have been much easier. Koch's book on strategy is a foundation book, covering the crucial basics for "understanding" business strategy (roughly 80%). It helps espcially the student of strategy not to get (too) confused by providing basic under. Excellent primer into theory on strategic management Are you a MBA student? Management scholar? If yes, then this book is definitely for you. The book is not meant for everyday management decision makers because it lacks practical insight. But the theory side is excellent. The author of renown "80/20 principles" has written a good outline of strategic management theories through decades as well as about the latest developments in this area. In the introductory part he gives an overview about overall theoretical backgrou. Five Stars Goo read!