Enduring Passion: The Story of the Mercedes-Benz Brand
| Author | : | |
| Rating | : | 4.97 (870 Votes) |
| Asin | : | 047001802X |
| Format Type | : | paperback |
| Number of Pages | : | 272 Pages |
| Publish Date | : | 2016-03-09 |
| Language | : | English |
DESCRIPTION:
With its legendary performance and quality, Mercedes-Benz is one of the most recognizable brands in existence. Handsomely produced in a large format and richly illustrated with previously unpublished photographs, Enduring Passion is the life story of the Mercedes-Benz brand and how its iconic symbol became a synonym for power and elegance.. Magic. Mystique. The first book to examine Mercedes-Benz as a brand phenomenon, Enduring Passion provides a fascinating look at how the brand developed and the myths and realities surrounding it as it faced the global convulsions of war, mergers, and economic uncertainty. The three-pointed star. Mercedes-Benz
A Great Gift I purchased this for a friend who had just bought his first Mercedes Benz. He said it was fascinating and very hard to put down.. Lavishly produced pictorial history of the Mercedes-Benz product and brand This curious combination of coffee-table book and corporate history tells the story of the Mercedes-Benz brand from the invention of the automobile in the 1800s through the early years of the 21st century. Author Leslie Butterfield explains that management's attention began to focus on the Mercedes-Benz brand only during the last 10 years or so of this period. Until then, the company's focus had been on engineering and products, with marketing as somewhat of an afterthought. The author certainly makes the case that the brand has survived and prospered despite ques. "Enduring Passion" according to Dan M. This book gave in great detail the beginnings of both Benz and Daimler up to merger in 1926 and then to 2005. It takes you through the thinking of both men and their values. You can see how and why things were done and not done through the years. The author explains the goods and the bads over the years. The pictures are great! Anyone interested in MB's or own one should read.
If you love the three-pointed star or automobile history, there maybe roomon your shelf or coffee table." (Evening Standard, 25th November 2005)"a fascinating look at how the brand developedHandsomely produced in a large format and richly illustrated" (African Business, 1st December 2005)"thought provoking" (The Telegraph, 10th December 2005)"entertaining, constructively critical, and holds a relevancy to any company struggling with an identity crisis." (Blueprint, Feb 06)"Lavishly presentedexcellent photos well reproduced" (Gazette, March 2006). "an informative and insightful read." (Express) "wide research and photographs shed an illuminating light on the success of the three-pointed star." (Sunday Times, 16th October 2005)"highly readable"