Direct Mail Copy That Sells
| Author | : | |
| Rating | : | 4.60 (560 Votes) |
| Asin | : | 0132147505 |
| Format Type | : | paperback |
| Number of Pages | : | 272 Pages |
| Publish Date | : | 2013-02-05 |
| Language | : | English |
DESCRIPTION:
Here are the secrets of writing copy that sells, revealed by the best known and most highly respected direct mail writer of our time.
Exceptionally well-explained copywriting training Mr Lewis has again written a classic - this book, especially starting with Ch Exceptionally well-explained copywriting training Kenneth Calhoun Mr Lewis has again written a classic - this book, especially starting with Ch 4 "How to Be a First-Rank Wordsmith", reveals the craft of writing compelling copy with remarkable clarity.I underestimated this book at first; wish I'd read it a couple of years ago along w/Schwartz' "Breakthrough Advertising" and Lewis' other copywriting books, this is an absolute must-get. It really does dig deep into comparing the difference between credible, compelling copy and lukewarm copy that doesn't sell.A must-get for everyone who write ads, including site salesletters - it's a scor. "How to Be a First-Rank Wordsmith", reveals the craft of writing compelling copy with remarkable clarity.I underestimated this book at first; wish I'd read it a couple of years ago along w/Schwartz' "Breakthrough Advertising" and Lewis' other copywriting books, this is an absolute must-get. It really does dig deep into comparing the difference between credible, compelling copy and lukewarm copy that doesn't sell.A must-get for everyone who write ads, including site salesletters - it's a scor. For the Writer who Wants Precisionand Results Scott Martin I've bought and read close to 50 books about direct response writing. Many of the books are vomituously self-promotional. Some are very cheerleader-ish, which is fine. But this one is for the serious writer who wants and needs close, very close, attention to detail.One or two poorly chosen words can change everything in DR and this book is for the writer who really wants to pay close attention to every phrase, every sentence, and every word. It's sort of like the teacher you had at school who seemed really fussy at the time but, later on, turned out to be absolutely righ. A DEFINITE MUST-HAVE FOR A SUCCESSFUL COPYWRITER! I've been writing copy for 15 years and this is one of the books I used to get started. It is one that I keep referring to over and over. Between this book and Dan Kennedy's "Ultimate Sales Letter," you'll have everything you need in order to create multi-million dollar sales letters. I've made approximately $10 million in the last 5 years from my sales pieces. I don't give these two books all the credit but they were absolutely invaluable in my beginning as a novice copywriter years ago. HIGHLY RECOMMENDED!