Designing and Conducting Business Surveys
| Author | : | |
| Rating | : | 4.30 (911 Votes) |
| Asin | : | 047090304X |
| Format Type | : | paperback |
| Number of Pages | : | 640 Pages |
| Publish Date | : | 2016-02-19 |
| Language | : | English |
DESCRIPTION:
It uniquely integrates an understanding of how businesses operate, a total survey error approach to data quality that focuses specifically on business surveys, and sound project management principles. The book also lays a foundation for new areas of research in business surveys.. This knowledge draws upon a variety of disciplines such as survey methodology, organizational sciences, sociology, psychology, and statistical methods. The book brings together what is currently known about planning, designing, and conducting business surveys, with producing and disseminating statistics or other research results from the collected data. Major topics include:Determining the survey content, considering user needs, the business context, and total survey qualityPlanning the survey as a projectSampling frames, procedures, and methodsQuestionnaire design and testing for self-administered paper, web, and mixed-mode surveysSurvey communication design to obtain responses and facili
WILLIMACK, MS, MA, is Chief of the Response Improvement Research Staff at the Economic Programs Directorate of the U.S. Census Bureau. Prior to this, she worked in the Methodology Directorate at ONS.DIANE K. From 2006-2011, he held the position of Professor of Business Survey Methodology at Utrecht University.GUSTAV HARALDSEN, Mag. He
An essential reference for professionals in business surveys As a professional official statistics, particularly in data collection, this book is an inspiration and a reference that I always have with me at work.The book covers all the essential aspects for all those who design and carry out business surveys.For those who work with integrated statistical production systems, as is my case, the book manages to reconcile the theoretical basis with the vario
Designing and Conducting Business Surveys provides a coherent overview of the business survey process, from start to finish. This book provides guidelines that will help the reader make educated trade-off decisions that minimize survey errors, costs, and response burden, while being attentive to survey data quality. The contents of the book formulate a comprehensive guide to scholarly material previously dispersed among books, journal articles, and conference papers. The book also lays a foundation for new areas of research in business surveys.. This knowledge draws upon a variety of disciplines such as survey methodology, organizational sciences, sociology, psychology, and statistical methods. It uniquely integrates an understanding of how businesses operate, a total survey error approach to data quality that focuses specifically on business surveys, and sound project management principles. Major topics include:• Determining the survey content, considering user needs, the business context, and total survey quality• Planning the survey as a project• Sampling frames, procedures, and methods• Questionnaire design and testing for self-administered paper, web, and mixed-mode surveys• Survey communication design to obtain responses and facilitate the business response process• Conducting and managing the survey usin