Consumer Panels
| Author | : | |
| Rating | : | 4.38 (646 Votes) |
| Asin | : | 1613111312 |
| Format Type | : | paperback |
| Number of Pages | : | 134 Pages |
| Publish Date | : | 2017-06-20 |
| Language | : | English |
DESCRIPTION:
Ferber was a Professor of Marketing, Research Professor of Economics and of Business Administration, and founding Director of the Survey Research Laboratory from 1964 to 1981.. The topics discussed include: Recruiting and compensating panel households, including forms to be used, frequency of data collection, and a comparison of panels versus recall data Conditioning, or the effects of panel participation on household behavior and their effects on trends in general purpose panels The cost of operating a panel, where information is available, and the magnitude of these costs relative to one-time surveys. Robert Ferber was the author or co-author of 17 books, including Statistical Techniques in Market Research (1949), Research Methods in Economics and Business (1962), Estudios Fundamentales de Mercadotecnia (1970), Consumer Panels (with Seymour Sudman, 1979), Consumption and Income Distribution in Latin America: Selected Topics (1980), and Social Experimentation and Economic Policy (1982). This convenient guide offers a breakdown of the panel process, including gathering data, r
"One Star" according to cali. Book is outdated and no longer as relevant.