Confessions of a Radical Industrialist: Profits, People, Purpose--Doing Business by Respecting the Earth
| Author | : | |
| Rating | : | 4.90 (709 Votes) |
| Asin | : | 0312543492 |
| Format Type | : | paperback |
| Number of Pages | : | 320 Pages |
| Publish Date | : | 2017-09-19 |
| Language | : | English |
DESCRIPTION:
A third option for the climate change debate Michael Baker Eight years ago, I attended a presentation given by Ray C. Anderson in Ottawa. His demeanour, notably calm, did not get in the way of his message. He did not thump the pulpit like a garden variety demagogue, nor did he machine gun the audience with statistics. Seldom has been the case when I've walked away from a conference speech so impressed by a man given the weight of his word. AMZN_addict said Practical and Detailed. This provides strong evidence that when upper management gets excited about something other than purely profit-driven business pragmatics, socially- and environmentally-beneficial results occur along with reasonable corporate growth. "Confessions" nicely rounds out readings such as Esty and Winston's "Green to Gold," McDonough and Braungart's "Cradle to Cradle," and Epstein et al'. "Inspiring in time in which it is hard to be inspired" according to Matt. This is the most important book for business leaders that I have read in over ten years.I've heard Ray and many others speak. I've read dozens upon dozens of books on similar topics. I've been to conference after conference. But, rarely have I seen in such plain and clear terms a concrete case for how we can meet the goals of sustainability.While others tell us what's wrong Ray An
In 1994, Interface founder and chairman Ray Anderson set an audacious goal for his commercial carpet company: to take nothing from the earth that can’t be replaced by the earth. Now, in the most inspiring business book of our time, Anderson leads the way forward and challenges all of industry to share that goal. The Interface story is a compelling one: In 1994, making carpets was a toxic, petroleum-based process, releasing immense amounts of air and water pollution and creating tons of waste. Fifteen years after Anderson’s “spear in the chest” revelation, Interface has: *Cut greenhouse gas emissions by 82%*Cut fossil fuel consumption by 60%*Cut waste by 66%*Cut water use by 75%*Invented and patented new machines, materials, and manufacturing processes*Increased sales by 66%, doubled earnings, and raised profit margins With practical ideas and measurable outcomes that every business can use, Anderson shows that profit and sustainability are not mutually exclusive; businesses can improve their bottom lines and do right by the earth.
Sustainability, argues Anderson, makes just as much business sense as it does a liberal crusade, and he even makes absorbing reading out of the process that transformed his operations. From Publishers Weekly In 1994, after reading Paul Hawken's The Ecology of Commerce, carpet mogul Anderson decided to make his carpet company Interface, established in 1973, the first company to achieve 100 percent sustainability, a massively successful effort that has made him a sought-after business consultant (clients include Walmart) as well as an environmental hero. Still, the story of Anderson's commitment to green practices and the wild success he achieved is fascinating, instructive, and very timely. Copyright © Reed Business Informati