Business Research Methods 6e
| Author | : | |
| Rating | : | 4.33 (837 Votes) |
| Asin | : | 0030258170 |
| Format Type | : | paperback |
| Number of Pages | : | 660 Pages |
| Publish Date | : | 0000-00-00 |
| Language | : | English |
DESCRIPTION:
The Least of These said No Dust Bunnies!. This is one research methods text that will NOT be collecting dust bunnies on your shelf. It is extremely "user friendly" for the student/novice researcher but has the breadth and depth to remain useful to the expert and research professional. It is well organized so that you can skip around to the parts you need at the moment. It has lots of exercises and follow up readings/references to hammer home the content.I had 16 weeks of statistical research methods as part of my Masters pro. "He can't even get his facts straight" according to Vasos Panagiotopoulos. Case Study #2 involves [] aka Harvard Coop.Students who become "members" of the coop own the placehow is the Coop supposed to then make a profit?Yet para2 line6 asks exactly this!What kind of escapeees-from-business-reality do wehave out there writing our business textbooks?. "An excellent text" according to M. Halai. i have been teaching Business Research to MBA classes for 5 years. I have gone through many text books and tried out several as recommended reading for my classes. None come even close to the readability and sheer ease of use of this book by Professor Zikmund. It is well organised, and gives comprehensive coverage to all aspects of research without getting bogged down in theory. The examples, end of chapter questions and cases are interesting and serve as excellent discussion points
This best-selling text continues in its sixth edition to provide the most current and comprehensive coverage of business research. It is the ideal text for the undergraduate and first year MBA courses in marketing, management, or quantitative studies.. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas
William G. He was an active teacher who strived to be creative and innovate in the classroom. His books have been used in Universities in Europe, Asia, Africa, South America, and North America. . Professor Zikmund worked in marketing research for Conway\Millikin Company and Remington Arms Company before beginning his academic career. He received his bachelor of science in marketing from the University of Colorado, a masters of science from Southern Illin
. He was an active teacher who strived to be creative and innovate in the classroom. Professor Zikmund worked in marketing research for Conway\Millikin Company and Remington Arms Company before beginning his academic career. He received his bachelor of science in marketing from the University of Colorado, a masters of science from Southern Illinois University, and a PhD in business administration from the University of Colorado. More than half a million students have read his books. In addition, he had extensive consulting experience with many business and not-for-profit organizations.