Ambitious Brew: The Story of American Beer
| Author | : | |
| Rating | : | 4.77 (603 Votes) |
| Asin | : | 0156033593 |
| Format Type | : | paperback |
| Number of Pages | : | 432 Pages |
| Publish Date | : | 2017-07-25 |
| Language | : | English |
DESCRIPTION:
smitka said an astoundingly good business history. Ogle is a historian but not an academic. So while this is carefully researched, it's superlatively written, a good read that I assign to students in a course on the Economics of Strategy (aka "Industrial Organization"). It contains a lot of material on the impact of technology on the industry, from the rise of micro. "Ambitious History" according to M. Stoughton. Mauren Ogle has shown herself to be a historian of the first order with he latest book Ambitious Brew: The Story of American Beer. She has written a thorough history with enough detail to keep both the student of history and the beer geek happy. The book is as much about the American Dream as about beer.The book hel. "A fascinating story about how the Big Boys of Beer" according to Steven M. Lack. A fascinating story about how the Big Boys of Beer came to be.I learned many new facts about Budweiser, Pabst Blue Ribbon, Schlitz, Coors and Miller.A must read for any beer aficionado!
(Oct.)Copyright © Reed Business Information, a division of Reed Elsevier Inc. . Ogle (All the Modern Conveniences) looks back at the early years of brewers like Phillip Best, Frederick Pabst and Adolphus Busch as they rose to success making European-style beers for fellow immigrants, converting plenty of native palates along the way. This material is strong, as is Ogle's analysis of the slow but steady rise of the Prohibition movement, but her narrative loses momentum as she trie
Fifty years later, the American-style lager beer they invented was the nation’s most popular beverage—and brewing was the nation’s fifth-largest industry, ruled over by titans Frederick Pabst and Adolphus Busch. Grab a glass and a stool as Maureen Ogle pours out the surprising story behind your favorite pint.. After its repeal, brewers replaced flavor with innovations such as flashy marketing and lite beer, setting the stage for the generation of microbrewers whose ambitions would reshape the brew once again. Ambitious Brew, the first-ever history of American beer, tells an epic story of American ingenuity and the beverage that became a national standard. Not always America’s drink of choice, beer finally took its top spot in the nation’s glasses when a wave of German immigrants arrived in the mid-nineteenth century and settled in to re-create the beloved biergartens they had left behind. Anti-German sentiments aroused by World War I fed the flames of the temperance movement and brought on Prohibition